Lance Armstrong
When knowingly guilty of something, repeatedly deny vehemently to the point of playing the ethical or moral card.
Example:
Before finally admitting to PED use, former cycling champion Lance Armstrong said the following:
1. "We are completely innocent. We run a very clean and professional team that has been singled out due to our success"
2. "The simple truth is that we outwork everyone. But when you perform at a higher level in a race, you get questions about doping."
Major League Baseball player Ryan Braun, before finally admitting to "making mistakes" took it to a new level with some of his quotes:
1. "When you know you're innocent of something, it's extremely difficult to have to prove it when you're in a process where you're 100 percent guilty until proven innocent."
2. "I have always taken tremendous pride in my image and my reputation and being a role model and handling myself the right way and doing things the right way."
Before finally admitting to PED use, former cycling champion Lance Armstrong said the following:
1. "We are completely innocent. We run a very clean and professional team that has been singled out due to our success"
2. "The simple truth is that we outwork everyone. But when you perform at a higher level in a race, you get questions about doping."
Major League Baseball player Ryan Braun, before finally admitting to "making mistakes" took it to a new level with some of his quotes:
1. "When you know you're innocent of something, it's extremely difficult to have to prove it when you're in a process where you're 100 percent guilty until proven innocent."
2. "I have always taken tremendous pride in my image and my reputation and being a role model and handling myself the right way and doing things the right way."