RISK
Example:
In the 80's and nineties, sociologists identified a subpopulation of the Baby Boom generation consisting of childless couples both engaged in primarily professional occupations. Designated by the acronym DINK ( Double Income No Kids), this group had substantial disposable income and heped drive the luxury markets of the time.
Approximately 20 years later, the DINK has evolved into the RISK ( Reduced Income Several Kids) and from the luxury standpoint is merely indisposed.
In the 80's and nineties, sociologists identified a subpopulation of the Baby Boom generation consisting of childless couples both engaged in primarily professional occupations. Designated by the acronym DINK ( Double Income No Kids), this group had substantial disposable income and heped drive the luxury markets of the time.
Approximately 20 years later, the DINK has evolved into the RISK ( Reduced Income Several Kids) and from the luxury standpoint is merely indisposed.