create value
A term used by businesses in an effort to motivate their employees. The term refers to making the business appear more valuable to potential customers than it really is. Traditional techniques include making
lobbies look prettier and more modern, up-selling services, and telling customers what they need (to benefit the business).Usually relegated to
managerspeak (that elusive tongue used by the
higher-ups in a company).Synonyms: Tactical lying, business strategy, corporate plan