Non-Linear Selling
by ProfBruce on Apr 03, 2011 10:21:36
Selling in pairs or other combinations and for more than one year at a time, thereby
decreasing the absolute number of deals required to
sell out your
inventory as well as increasing your efficiency and productivity.
Example:
If there are 200 signs in an arena and you sell them to sponsors in pairs for a term of two years each then you only need to make 50 deals per year to sell out your
inventory instead of 200 per year--thus, you have reduced your workload by 75%. If you can further increase the number of multi-year deals for pairs of signs you can do per
annum then your sales will increase at an ever increasing rate-- that is
non-linear selling.