emotive hardcore
A common misconception is that emotive hardcore or 'emo' refers to metalcore or screamo bands such as Bring Me The Horizon, Asking Alexandria, etc. However, this is not the case. Emotive hardcore as a music genre actually refers to bands such as I Hate Myself, Braid, Sunny Day Real Estate, among others. There is no 'mainstream' emo band, and it is a genre generally not listened to by those who find the 'emo' subculture stereotype of black eyeliner, wrist-cutting, etc.
Example:
Joe: I love emotive hardcore! What's your favorite band?
Kyle: Oh you know, Black Veil Brides, Bring Me The--
Joe: NO.
Joe: I love emotive hardcore! What's your favorite band?
Kyle: Oh you know, Black Veil Brides, Bring Me The--
Joe: NO.