Cowboy up

A term used by small city fire departments when a Big City Fire Fighter takes initiative to accomplish a task during an emergency without being told to do so.



cowboy up
it means when things are getting tough you have to get back up, dust yourself off and keep trying.
Example:
Let's all cowboy up and get this job finished!


cowboy up
When faced with a hard chore, it's a shift in attitude from "can't" to a positive "can-do" with confidence and a non-complaining spirit that becomes contageous.
Example:
Halfway through a hot day of hauling hay you might tell yourself or your buddy to "c'mon, cow-boy up." and thereby keep your work and your attitude from going south.


Cowboy Up!
"Cowboy Up" is when you are injured or down and the prospect of doing whatever it is you're about to try is so bleak that the best you can hope for is to live through it.
Example:
This year, the Boston Red Sox cowboyed up to rally against the Yankees in the championship series.


cowboy up
Essentially another term for self-endowment of strength and moral, or to another. Essentially another term for a similar phrase like, "toughen up", or "stop your belly-aching and fight!", etc etc.
Example:
"I'm sure this is a word made by southerners. I'm not southern, but I like the definition of what it means. Reminds me of me. ^_^ "
-me


cowboy up
(an insult used between men): to metaphorically " grown an extra pair of balls" and assume your responsibilities like a grown
Example:
Not very bright teenage son: dad I got my girlfriend pregnant. What do I do?

Father: all you have to do is cowboy up son, and btw, I am busy ( closes the study door in son's face)


cowboy up
The original meaning of "Cowboy Up" was to inform the next bullrider or bucking bronco rider at a rodeo to get ready to ride or "cowboy up". Now it means to stop being a pussy liberal snowflake with your safe spaces and whiny bullshit, grow up and be a man for once in your pathetic life.
Example:
Liberal snowflake type: Oh no! Trump won the election! I need to find a safe space to calm down and stop crying.

Real man type: No you need to stop being a pussy and cowboy up!


Cowboy Up
Another incredibly vacuous term that no longer has the same meaning it initially did, thanks to cultural theft and abuse by people who aren't really cowboys at all, but bored, middle-class white people. It used to mean to toughen up or approach a problem with a hard attitude, but now is used to refer to anything requiring effort, or anything in which people are competeing against each other.

People sport the logo on their clothing or their car because they think it gives them credibility as a cowboy or a redneck, since it is now cool to be associated with these groups once again. But when you get down to brass tacks, most fans of the cowboy up marketing scheme are those who have no connection with the cowboy way of life at all. See poser, git er done and white trash.
Example:
Jenny thought that putting her "cowboy up" sticker on her SUV would make others think she was a country girl. In reality, most people just laughed at her.


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