Manufacturers of
wargaming miniatures and rules for using such. Critics describe their work as one-dimensional, overpriced, larger than scale, and decry their habit of invalidating entire ranges of miniatures by redrafting rulebooks every four years. Adherents praise their work as accessible, market leading, pioneering new scales for detailing purposes, and utilising the latest in
bleeding edge demographic-tailored marketing strategies.
What is certain is that through
shipstone operations on allied companies, a clever exclusivity campaign and various strategies they have become the largest wargaming company in the world; Though, in spite of their claim, not the only one.