pre-mortem
Reviewing the details of why a product or project launch will fail BEFORE the product actually launches. This is distinct in nature from a post-mortem, which FOLLOWS a failed product or project launch.
Example:
The group of product managers congregated in the kitchen to conduct a pre-mortem of the soon-to-be released cell phone device.
The group of product managers congregated in the kitchen to conduct a pre-mortem of the soon-to-be released cell phone device.