moral values
n. One's personal definition of and resolve to practice the proper behavior to exhibit, both in public and private. This may be determined by one's religion, philosophy, carnal desires, or lack thereof.
Example:
Propaganda is usually an attempt to to spread one's moral values to others.
Censorship is usually an attempt to impose one's moral values upon propaganda.
Propaganda is usually an attempt to to spread one's moral values to others.
Censorship is usually an attempt to impose one's moral values upon propaganda.