The Button that appeared on
reddit.com/r/thebutton on
April 1 2015, which divided Redditors into more than 20 different "religions," ranging from those who have never heard of the button, to those that pushed the button as soon as they saw it, to those who have sworn to never
press the button. Next to the button there is a timer counting down from 60 seconds. Each user may press the button only once, and when pressed the timer resets to 60 seconds for everybody. Nobody yet knows what will happen when the timer reaches zero.