Upling
When a company or political party, or even a movement continues to doubling or tripling down on something so many times to a point that it's more than double or triple.
Example:
Disney continues to virtue signal in their new content and they just keep upling down on the messages that the vast majority of audiences don't want to hear about anymore.
Disney continues to virtue signal in their new content and they just keep upling down on the messages that the vast majority of audiences don't want to hear about anymore.