brands

Something characteristic for the personal image (your brand) you are trying to project. Usually used to say something is 'not on brand' for you.



branding
Creating a permanent marking in a human or animal by heating a metal object, often molded to form the shape of the owner's initials, and pressed hard into the receipent's body.

This was common among farmers who branded their cattle to identify them as belonging to them. This can also be found in extreme BDSM and sadomasochistic scenarios, where the dominant partner "brands" the submissive partner as his or her own.
Example:
Jimbo enjoys branding his cattle.


branding
A marketing goal and methodology which involves elevating hype over substance; of imparting great value to the name whether or not the thing so named is worth anything at all.
Example:
Coca-Cola and Pepsi are successful examples of branding, even though the value of soft drinks and preferring one over the other is debateable.


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